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ROMERO BRITTO
The
artist of the moment, Romero Britto was interviewed by glamorous
host of Viva Florida, Pina Daryl about his work, projects
and vision about the new pop art which he is himself one of
the most important representatives.
There
is an almost fairy-tale quality to the story of artist Romero
Britto. As a creative yet impoverished child from Brazil,
Britto often painted images on scraps of cardboard and newspaper.
He had an innate passion to excel and prospered academically;
but Britto was continuously pulled toward his creative roots.
With a determination to learn & succeed, Britto traveled
from Brazil to Europe and from Europe to the United States,
exhibiting and selling his art. His resolve was strong and
his belief in his art unshakable. By 1989, people of every
age and all walks of life were beginning to recognize and
enjoy Britto's art.
That same year, Britto
was chosen to add a splash of color to Absolut Vodka's high-profile
ad campaign. This incredible good fortune catapulted Britto
into the limelight, placing him alongside artists such as
Andy Warhol and Keith Haring.
Romero y las celebridades
   
Other commissions followed:
Grand Marnier, Apple Computers,
Pepsi Cola, IBM, Disney, a United Nations postage stamp series
in 1999, and most recently, Britto's own perfume that will
be released in 2002.
 Collectors
Michael Jordan, Arnold Schwarzenegger, and Whitney Houston
own his original works as well as the Guggenheims, Rothschilds,
Kennedys, Mitterands and former Whitney Museum President,
William Woodside. Today, the heir apparent of neo-pop cubism
holds an extraordinarily bright future in the palms of his
talented hands.
 The
label 'neo-pop cubism,' indicates Britto's links with certain
artists and antecedent styles. Pop Art was a movement begun
in the mid 50's which incorporated images of popular culture,
taken from the mass media of cinema, television, comics and
advertising, with art. That there are cubist elements in Britto's
work should hardly surprise; few artists in modern times have
escaped the long shadows cast by Picasso and Braque. Britto's
individual style emerged from these influences incorporating
vibrant colors, pop imagery, & playful patterns of flowers
and swirls as well as an inventive use of his signature as
a pattern within his paintings. Vital to the essence of Britto's
art is its unrestrained optimistic outlook on life.
Over the years, Britto has lent his talent and energy to many
philanthropic causes. In the summer of 1999, a Britto original,
"Cheek to Cheek," brought $100,000 at live auction
to the Agassi Foundation in Las Vegas, Nevada. It is a tremendous
personal reward for Britto that his art is so capable of inspiring
others to give.
 To
date, Britto's art is shown in over 140 galleries nationwide.
He has been profiled in numerous national publications including
People en Español, Art News, Forbes, and The Robb Report.
His studio in Miami Beach, Florida is open to the public and
has become a meeting place for school children, collectors
and art enthusiasts. Britto's art is indeed, reaching the
world.
"For me, art can
reflect the celebration of the simple and good things in life.
This is most important to me!" - Romero Britto
Britto's Website:
www.britto.com
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