CANYON RANCH LIVING MIAMI BEACH

The Canyon Ranch Living Miami Beach Sales Pavilion is much more than a place to buy a piece of Miami Beach oceanfront property – it is a place to explore what the world of Canyon Ranch Living will be like when it opens in 2005, through the Sales Pavilion’s interactive Experience Room.

A collaboration between Canyon Ranch and WSG Development Company, Canyon Ranch Living will be the nation’s first community dedicated to healthy living. It will be the fulfillment of Canyon Ranch’s longtime mission to inspire in each person a commitment to healthy living, and to provide the tools and knowledge to turn intentions into reality. Residents will be able to live out this mission on a daily basis at Canyon Ranch Living in an Arquitectonica-designed development with Rockwell-designed interiors and public spaces (including spa, fitness, wellness and dining facilities) that will nurture the body and spirit.

Four kiosks comprise the Sales Pavilion’s Experience Room and are designed to educate visitors about the four pillars that support the Canyon Ranch mission.
The kiosks, which were specially designed by New York architecture and design firm MOVK, provide a total sensory experience, giving potential residents a tangible feel of Canyon Ranch Living’s healthy living philosophy, broken down into four pillars: Health & Healing, Movement & Fitness, Nutrition & Abundance and Spa & Meditative.

All kiosks have softly curved walls, helping to facilitate traffic through the space and creating dynamism. While the walls are anchored to the floor, their curvature gives the space a feeling of fluidity, helping the flow of visitors. Each kiosk also has plasma screen monitors, which provide two-minute loops of imagery and messaging, designed by MOVK to relay the mission of Canyon Ranch Living.
The materials used in each kiosk reflect the pillar it represents:

· The Health & Healing kiosk is covered in natural grass cloth and features an abstracted aloe painting by artist Carla Weisberg. A floating clear panel is the focal point of this kiosk with a quote by Dr. Jesse F. Williams: “It’s of value to think of health as that condition of the individual that makes possible the highest enjoyment of life,” a quote that simply and elegantly illustrates the Canyon Ranch mission. An inset 42” plasma screen sits above a cantilevered shadowbox display, highlighting some of the integrative
medical offerings that Canyon Ranch Living provides. Four simple backlit lifestyle photographs complement the other features of this space.

· The Movement & Fitness kiosk is bold and dynamic, inspiring physical activity. It features an inset 63” plasma screen displaying motion media, a stylized rock- climbing wall with ropes and an inset Wenge wood box shelf displaying polished chrome dumbbells.

· The Nutrition & Abundance kiosk is sheathed in quarter-sawn Eucalyptus with dark Wenge accents. Features in this kiosk illustrate the connection between nature and nutrition. Plentiful trays of fruits and vegetables sit in front of sensual titanium glass frosted mirrors that back recesses in this kiosk. Further illustrating the connection, a live tree sits beneath an inset 42” plasma screen. The top shelf of the kiosk is lined with colored bowls, conveying the warm feeling of familial sharing, and reminding people that food is a nourishing thing.

· The Spa & Meditative kiosk has a soothing, self-contained waterfall at its center. The waterfall, a metaphor for change, provides a soothing visual and aural component to this kiosk, and reflects traditional spa typologies of water as a restorative tool. The waterfall base is a simple Zen-inspired smooth rock bed, which the water trickles through. To the left of the waterfall is an inset 42” plasma screen presenting soothing visuals and subtle messaging, looping every two minutes. Walls of this kiosk are clad in warm, grey horizontal planking. Soothing, recessed lighting provides a soft glow from the top of the kiosk and lights the dark Wenge wood cantilevered bench, which is accented with mohair pillows. The overall feeling of this kiosk is relaxed, elegant simplicity, allowing visitors to slow down and leave the exterior world behind for a while.

Other features of the Sales Pavilion include offices and conference rooms that all have two large-scale framed photographs of lifestyle imagery used in the kiosk plasma screen presentations. This imagery adds beauty to the spaces and also reinforces Canyon Ranch Living messaging. In the Model Room, a large-scale model of the completed project is flanked on opposite walls by nine-foot wide backlit imagery views from the property. The remaining wall opens up to the beach and ocean beyond.

On opposite ends of the Canyon Ranch Experience room are passageways to the Rockwell Group-designed hotel suite and condo mock-ups. These spaces are refuges filled with soothing colors and textures on comfortable, simply designed furnishings.

Tones of beige, chocolate and terracotta are offset by simple floral woodblock prints in natural citrus colors and faded multicolored stripes. The typical sofa is replaced by an oversized daybed, brimming with over-stuffed cushions for ultimate relaxation. Multi-function furnishings, such as side tables that double as laptop computer desks, and upholstered ottomans that serve as coffee tables and footrests, are found throughout.

The spaces were designed to seem as open as possible, therefore a translucent
wall separates the living and bedroom areas with a millwork unit that houses a 42” plasma screen TV on the living area side and a 20” LCD TV on the bedroom side. The kitchen also serves as an additional work area with an ample, low counter/desk area.

The external area of the Sales Pavilion connects the natural beauty of South Florida to the design of the development. Sculptural palms interspersed with tall, ethereal columns of light surround the Pavilion, each emblazoned with descriptive words that convey the Canyon Ranch philosophy. The Pavilion itself is clad in slats of wood, reminiscent of the shutters found in the tropics and ornamented with native “fossil” limestone and green glass laminated with abstracted graphics of tropical flora.

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